Sunday, January 6, 2013

How to Deter Online Image Theft



How to deter online image theft
Today I'm probably sharing one of the most innovative ways of deterring online image theft that keeps our online photographs linked to our identity and our ownership! What if that watermarked photograph on your blog was pinned and repined, stripped of all it's meta data and shared on twitter and facebook.  Then downloaded by someone,  your watermark cropped away and uploaded back on to the web again for the whole sharing process to start all over again. 

Do you ever think after a myriad of reshares that that very same photo could some how still be linked back to you and your story?  Well it can be..........and it's free!  don't believe me...............well read on and you'll soon discover how!


Apu Gupta founder of the social curation company Curalate said recently that. “Images are the new currency of social engagement" 

So if images are the new currency how  exactly are we going to be able to keep a track of them? 

Even though there are some companies who will digitally fingerprint our images for a yearly subscription fee this way is much different as it's done visually, it's free (though eventually a few of the features will only be available to various paid accounts) and it's called Stipple.


screenshot of stipple home page featuring a leavesnbloom photograph
revealing stories behind the images! 

Stipple is a very new company that is revolutionizing the way we share our  images online.  The company aims to let us control the information that is attached to our photographs as they get shared and reshared across the web.  All you need to do is move your mouse over the  stippled images and they show more of the story.


Tell the rest of the story inside each of your images!

It's a network that allows us to label, tag and even monetise our photographs  in a way that stays with the image no matter how many times it is shared online. Those tags can be maps, videos, product descriptions, contact details, blog bio's, and links back to your blog and/or social network sites.  It makes your photographs become rich media content........in other words interactive!  Watch the video and see for yourself!

viewing a youtube video drops a cookie on your computer  
see my cookie policy for further info


How to Stipple Your Images

  • Upload


So far you can upload any of your images from Facebook, Google plus, Instagram, flickr, a url or an upload from your computer.   I've only uploaded from flickr and Google plus (as it's linked with my picasaweb albums).  Once you  upload your image to stipple and tag it with as many tags as you want stipple will add a fingerprint to it.  From that fingerprint stipple looks for copies of your image across the web and attributes the tags you've placed on the original photograph on those copied images.

Click on the upload arrow at the top of the screen to show your upload options.


upload your images to stipple
uploading your images


  • Connect Stipple to Your Network - needs done only once for each account e.g flickr, google +

Once you have decided where to import your photographs from Stipple will connect your account to that network. 


Etsy owners should click on products on the left hand sidebar to link their shop photographs with Stipple.

screenshot an connecting etsy shop to stipple

  • Import Photographs

It's up to you how many you upload at once.

importing stipple images screenshot

  • Claim the Image



claim your stipple image



  • Add The Stipple Tags 

how to add stipple tags to your images
adding stipple tags

How to Show Stippled Images On Your Blog/Website

In the screen shot above you'll see the embed code that you use to place the photograph in your blog post.  You can change the size to what ever fits in with your blog width.

How to Let Your Blog Visitors See Your Stippled Images


There are two ways to allow people to see your stippled images.

#1 You can encourage your viewers to download the stipple browser extension for either firefox, chrome or safari by having a message in your sidebar, footer or beside your stippled photograph on your blog post.  If the viewer doesn't have the extension they won't realise that your images are stippled and won't be able to see the tags........though if you share your stippled images to twitter then they will see the tags. (I use the chrome extension).

stipple icon on chrome browser when you download the extension
icon from chrome browser extension


#2 You can add a piece of javascript that Stipple give you for your blog/website html template which means that anyone will be able to view the tags when they scroll over the image.  Stipple say that it won't slow your blog speed but a few months ago I did some tests with google page speed insights  and stipple did slow my page speed down by quite a few seconds.  I took the script off my html template and see #3 for what I do now.


adding javascript for stipple to work on your blog
html coding


This also enables your blog images to get imported into stipple for you to add tags to.  You can then decide whether you want share those images with the stipple network of followers or not.

#3  You can add that same piece of javascript to a blog post rather than going into your html template.  

Even without this piece of javascript I checked on one computer that doesn't even have the stipple extension and a few of my stippled photographs were showing the tags though not all until I added the piece of code.


An Example of A Stippled Image

Just look how interactive I've made this image! scroll over it with your mouse to discover all the hidden rich media content including another photograph and a map. As more sites start to show the stipple tags it will be so much easier keeping online images attached to the copyright owner and helping to deter online image theft.


stippled-photo | an interactive rich media content photograph
stippled image - deterring online image theft

The Possibilities Are Endless!



  • Etsy shop or other business owners can tag all of their web photographs so that if any of them are shared then their business details like contact details or shop url  will always be attached to the photographs.  
  • Garden bloggers maybe have taken a picture from a garden visit and can add a video that they took of the same garden as a tag.  They can add details of where to buy the plants, add more photos and even a link to the blog post it's featured in so that if the image is shared the viewer can still go back to the source material.  
  • Wedding photographers can add lots more photos, video, venue website or who the florist was to tell even more of the story of the days events.  
  • If a nature photographer takes a picture of a bird - they could add audio of the bird song, a map of where the photograph was taken etc...........the possibilities are endless!

You can even add affiliate links to your tags.


How to Deter the Croppers


My suggestion is to place some tags in the centre or at the focus point of interest in your image.  This is just in case someone copies your image and then crops your watermark and also crops away some of the tags that are on the edges of the photograph. 
keep some tags in the centre to deter croppers

Once that cropped image is uploaded to the internet again Stipple may not recognise it as your image but will still check it against 'related' photographs with similar histograms that have been fingerprinted and still attempt to attribute the photograph to you  the owner.  If there's a tag right in the middle of your photograph or where the main focus of interest is then you'll have at least 1 tag linking back to you no matter how cropped your image becomes.

Statistics

In your stipple account you can keep track of your photographs statistics as it gives you information on how your photograph has been interacted with.  How many dots have been clicked on, how many people have shared your image and it even gives you the hyperlinked url of the sites that are using your image. 

How much data a free account in the future will show is something I can't give you an answer to.

I stippled this image on 30th December and from the analytics that stipple supplies you can tell how much interaction your photo has had.  

Image | Engagement | Reach | Attribution



engagement
My copyright tag is hyperlinked so that if it is clicked it will take the viewer to my website copyright page.


There are more graphs under commerce which are broken down into Overview | Ranking/method | Performance by site.

An interesting one is Performance by site as it gives you a hyperlink of all the sites that are using your attributed image.



The most important one is Attribution and if this isn't filled in it really isn't worthwhile stippling your images as attribution is the key with Stipple.


you can add to this section yourself or if you use photoshop or lightroom your metadata captions will  be transferred automatically by stipple when your photo is uploaded.



Sign Up Today


Stipple is now in public beta and  you can sign up here.  The team at stipple are so helpful in answering your queries though please remember that  the site is still in beta so some features are still basic and some of the e commerce facilities are still not available.

Twitter have just recently started to show stippled image tags and there are other networks in negotiations.  Hopefully Pinterest one day will show the tags as so many of the photographs on that network do not link back to the original owner.


hovering over the image will show the stipple tags in twitter

Thanks to companies like Stipple the day is hopefully coming soon when we'll not need to worry about online image theft!  It will never stop your images being shared elsewhere online but at least all your attribution and copyright will stay with the photograph no matter where it ends up.


Sounds good?............well let's see it in action!

You may not have realised it but there was more to my Best Nature Photos 2012  than meets the eye and my photographs were stippled with lots of different types of tags attributing my ownership.

It was through +Colby Brown that I first found out about stipple and I've been a beta member since the days that sign up was by invite only.  

Colby has since written an excellent article on stipple which I can thoroughly recommend as it goes into so much detail about the network and the analytic data records -  Social Media For Photographers: Stipple  It's primarily written for photographers but I can see the benefits for anyone who shares their own photographs on the internet.

Thanks for stopping by today.

Edit to add a big thank you to Rey Flemings the Founder and CEO of Stipple for retweeting my blog post tweet on Stipple and also sending me this very encouraging tweet.


Tweet from Ray Flemings | CEO Stipple
From the Stipple CEO


Part Two of this post has just been published and you can read it here:  What's Interactive Image Discovery?

Interested in this topic?  You might enjoy some other articles I've written:
Rosie is a passionate wildlife gardener, perthshire photographer and writer.  She enjoys soaking up nature in her own garden and is easily distracted from doing the weeding by anything that buzzes, creeps, crawls or flutters. Connect with her on Google Plus  and Facebook.
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30 comments:

ann on January 7, 2013 at 1:36 AM said...

Very interesting Rosie. I will have to look into Stipple. I will buying a new computer in a few weeks which I hope to use to get better at photo editing. But Stipple looks like it does take some study.

Pieces of Sunshine on January 7, 2013 at 2:43 AM said...

Sounds like a great concept Rosie. I can't see any mention of cost???

Carolyn ♥ on January 7, 2013 at 3:24 AM said...

This is absolutely fascinating, Rosie. I'm still a novice photographer, but I do have some pics that are especially dear to me. Thank you for sharing... on my way to sign up.

Andrea on January 7, 2013 at 8:26 AM said...

Very interesting and i am sure this will help a lot of your readers. I will share this with my pro-photographer friends on FB. You are really amazing and i salute you! Happy New Year Rosie!

Gerry Snape on January 7, 2013 at 11:44 AM said...

I don't think that anyone would particularly want my pics ...but my daughter at Amelies House and Neviepie cakes has regularly had work used by someone else for cake competitions...so I'll pass this on to her. Thankyou!

Gina @ Kleinworth & Co. on January 7, 2013 at 3:22 PM said...

Awesome Rosie!!! As you know this is something that is near & dear to me. The theft is out of control & this is a great way to deter. I'm assuming I would have to go back & re-do all my old images & re-insert into the blog posts once they are stippled? Would be cool if they set it up where you fill in your info with them & then when you link your albums it would attach that info to all the images & then you can then detail them more for the ones you are posting. Wondering if it can still recognize it if it's a processed image too. I will be giving this a try though- good start.

BilboWaggins on January 8, 2013 at 7:55 AM said...

The cynic in me has to ask what is to stop someone else using Stipple to put information on a non-tagged photo and claiming it as their own?

Simon Grew on January 8, 2013 at 8:47 AM said...

This is good stuff Rosie and I have to say, you've put together a better presentation here than on their site :)
Most useful to Charimage
Thanks

Rosie Nixon on January 8, 2013 at 3:40 PM said...

@ann
Hi Ann and congratulations on getting a new computer. If you follow the instructions here you'll find it not hard at all. I've taken the thinking part out of it for you and I'm going to be sharing another post soon with even greater detail on tagging.

Rosie Nixon on January 8, 2013 at 3:40 PM said...

@Pieces of Sunshine It's free

Rosie Nixon on January 8, 2013 at 3:41 PM said...

@Carolyn ♥ That's great Carolyn - I'll have to look you up and we can follow each other.

Rosie Nixon on January 8, 2013 at 3:42 PM said...

@AndreaAndrea this would be brilliant on both of your blogs. There would be so much tourist information that you could stipple to some of your photographs.

Rosie Nixon on January 8, 2013 at 3:42 PM said...

@Gerry Snape Glad it will be of use Gerry.

Rosie Nixon on January 8, 2013 at 3:54 PM said...

@Simon Grew

Hi Simon the Charimage charity will find this really useful. I'm going to be doing a part 2 stipple blog post and I'll give you a mention as I'm going to share something you taught me not so long ago that I've been able to do with my stipple images.

Rosie Nixon on January 8, 2013 at 4:05 PM said...

@BilboWaggins I think you asked a wonderful question - so good that I contacted Stipple to get the answer.

I'll cover the answer in more detail in my Stipple Part 2 post.

Yes someone could tag one of your photographs but once the real owner started using stipple then stipple would be alerted to the fact that a photograph was being claimed by 2 different people. They then would intervene in the dispute and ask for proof of ownership as a photograph can only have 1 owner. Then they would transfer the attribution to the real owner.

Anna on January 8, 2013 at 5:02 PM said...

An excellent post Rosie, which I will have to reread a couple of times or so I think to get my head completely round it. I have come across a couple of my photos on the internet that have been used without either permission or a link back to me and I was rather incensed. I think this sounds like a way of preventing such 'theft' in the future. I will certainly be investigating 'Stipple'. Thanks so much for sharing this information.

VP on January 8, 2013 at 5:19 PM said...

A very interesting article on a very thorny problem for any blogger who's trying to combat image theft!
Thank you.

I've retweeted Greentapestry's tweet, which is how I came across your post :)

BilboWaggins on January 8, 2013 at 5:36 PM said...

Thanks Rosie, and good on Stipple for their response.

Sadly there's no magic solution to copyright theft. First off you've got to find out that one of your images has been stolen . . . not easy. Tends to only happen if you or one of your friends stumbles upon a photo you/they recognise.

Jenn on January 8, 2013 at 9:16 PM said...

Great info! I'm going to be looking into Stipple!

Judy said...

Thank you for this information, it is exactly what I was looking for. I love gardening, photography and writing too-glad I found you!

Melanie J Watts on January 11, 2013 at 3:58 AM said...

Since my blog was ripped off and copied i've decided to only put things online that I want to share.
I have a creative commons license on my flickr letting people use my photos as long as they give me credit. They are not allowed to use them to make money. I also upload smaller versions of my photos, not the original.
Stipple sounds like a cool technology.

Rosie Nixon on January 11, 2013 at 6:26 PM said...

@Jenn

That's good news Jenn :)

Rosie Nixon on January 11, 2013 at 6:27 PM said...

@Judy

It's great to connect and I'm glad you enjoyed the post.

Rosie Nixon on January 11, 2013 at 6:28 PM said...

@Melanie J Watts

I remember your woes from a few years ago Melanie - it certainly is a very useful tool.

Rosie Nixon on January 11, 2013 at 6:31 PM said...

If anyone is subscribing to the comments here it's just to let you know that Part Two of this post has just been published and you can read it here: What's Interactive Image Discovery?

Patricia Bloomfield on January 16, 2013 at 2:52 PM said...

That's so exciting and interesting! I would like to try it with my photos to see whether they were shared or not.
Thanks, Rosie!
:)

Rosie Nixon on January 16, 2013 at 4:13 PM said...

@Patricia Bloomfield

The company website you work for could also use it for advertising - though it's not free for brands Patricia.

Dina Lettre on January 16, 2013 at 5:02 PM said...

This is just so cool, Rosie...wow!

Anna on January 19, 2013 at 11:02 AM said...

Hi Rosie - I'm almost there thanks to your most excellent tutorial. Just one point that I'm not sure about. You mention that you insert the Stipple Javascript code into your blog post rather than your template. Whereabouts in the post would you insert it? I'm presuming right at the end but am not sure. Your help would be much appreciated :)

Janet/Plantaliscious on January 24, 2013 at 11:28 AM said...

Hi Rosies, I found this post via Anna@GreenTapestry, and find the idea really interesting, but I have to confess that I find the way the tags hover over an image a little disconcerting. I take your point that to be useful the tags need to be in the center - or at the focus - of the image, and I guess it is only when the mouse is on the image that the tags show, but it will take some getting used to.

If you liked this article please retweet, share and + 1. You're welcome to share some of your own experiences in the comments and I'll catch up with you over the next few days!

Rosie

 
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